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Social (e-)Commerce & Privacy

In the emerging digital economy, we carry our lives around in our pockets. Permanent, ubiquitous availability, spontaneous and multiple networking have become a matter of course. Being available anywhere, anytime – here and now, wherever we are – is both a blessing and a curse. It means we are constantly dependent on the security and reliability of systems. In the long term, companies can only be successful in the digitally networked world of the cloud if they can transform online shopping into an experience that gen­erates immediate happiness, an experience that appeals to the emotions yet combines maximum security, maximum discretion and maximum convenience. Data security and data privacy, coupled with the need for transparency and the risks and opportunities associated with ad hoc networked swarm intelligence, will be the new coordinates that pinpoint immediate challenges. One example is the strategic need for non-anonymous communication with a largely anonymous networked global community.